How can the right packaging help boost sales?

Choosing the right packaging for displaying, sending and gifting your products can play an important role in your customers’ purchasing decisions. This, in turn, has an impact on your company’s sales figures.

Creating a brand image

Adding visual elements (logos, colours, text, etc.) to your product packaging helps customers recognise and identify with your brand. This, in turn, creates the prerequisites for loyal customer relationships.

Packaging contributes to image creation in a number of different ways. These can include the design and size of the packaging itself, the print and elements on the packaging, and the packaging material.

Packaging Studio offers a range of product packaging for e-commerce stores, where a presentable appearance and resistance to transport are important. High-quality FCS-certified cardboard or corrugated cardboard boxes are easy to assemble and do not require glue or tape.

You can print your company logo, a personalised message or other elements on the packaging to help customers recognise your brand.

Product boxes with lids and plastic lids give your customers the opportunity to see the product before they take it out of the box. The perfect solution for displaying glamorous products such as jewellery or handicrafts.

Nowadays, sustainability goes hand in hand with corporate image. Carbon neutrality and economical consumption. In the latter, packaging and packaging materials are particularly important. Gone are the days when plastic was the main packaging material and the product was packaged in enormous packaging. Natural materials and economy in packaging are setting the trend.

Expressing your care for nature and society, while following a style that matches your corporate image, creates a good basis for building a loyal and lasting relationship with your customers.

Ease of use

In addition to the visual characteristics and the material, the functionality of the packaging also plays an important role for the company selling the product.

The boxes in the packaging studio are foldable, which ensures minimum storage space occupation. This in turn means faster and more convenient assembly, as the packaging does not require glue or tape. All of the above translates into lower unit costs in terms of time, warehouse logistics and materials.

Easy opening and closing of the package is also important from the customer’s point of view, especially in e-commerce. The share of returns has been steadily rising and e-commerce businesses selling footwear, clothing, jewellery, etc. play a key role. If return processes are made complicated, including packaging that does not favour the return process in its own right, there is a very high probability that the customer will not order from your shop again and will prefer a competitor.

Dedications, gifts, discounts included in the package

A simple candy, an extra discount on the next purchase or just a nice thank you card can make a big difference to your company’s sales in the long run. They evoke positive emotions in the customer, which in turn makes them remember your brand for longer.

Printed materials with your company logo, mission and personalised message connect with your end customer and confirm that as a customer they are valuable to you.

Printing is very low cost compared to other marketing activities and gets your message to the most important person in your business – the customer. Why not include a promotional voucher or a short promo flyer to promote your other products? For certain products, it is a good idea to include a sample of the product to showcase.

When we think of product packaging, we first think of its functional purposes – to protect the product during transport and storage – but less of its potential for effectiveness in marketing and customer communication.

Packaging doesn’t have to be a simple, boring piece of cardboard, but can be tied into your overall brand image.